In 1951, the name Picañol was not yet widely known outside the European continent. The weaving industry was dominated by Draper and Crompton & Knowles from the US, Rüti and Saurer from Switzerland, S.A.C.M. from France and the German newcomer Dornier, a company with extensive experience in building airplanes. The ‘President’ offered European weaving companies an opportunity to resume capacity that had gone to waste during the war. Guaranteeing high speed and available at a relatively low price, the ‘President’ was a universal and highly suitable machine for the numerous suppliers of varied fabrics. As the machine’s popularity increased, potential customers were invited to Ieper for a convincing presentation of the quality and possibilities of the ‘President’. Many visitors received a tour of the company under the professional guidance of Omer Deschacht who in his own distinct manner, and while enjoying a great meal, knew how to convince his audience that the Ieper weaving machines were superior to those of the competition. Slowly but securely, a true agent network started to build, for instance in South America and the Far East. And ultimately, more than 160,000 copies of the ‘President’ were sold, earning Picañol both name and fame throughout the textile industry.
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