In late 1952, the general management was expanded, and the commercial management of the company was taken over by Emmanuel Steverlynck. The younger brother of Bernard and son of Karel Steverlynck was a passionate sales representative, for whom no effort was too much. Emmanuel would focus mainly on the sale of looms. Familiar with the world of textiles through the family weaving mills in Vichte, and blessed with an enormous commercial talent, he succeeded in building a worldwide sales organization and put Picañol on the world map. One of the first achievements of Mr. Emmanuel was the full development of a sales network: firstly, the internal organization was set up under the direct leadership of Emmanuel himself. The sales department was completed by H.B. Hess, formerly in charge of the textile department of Swiss Georg Fischer, and Roger Vermeulen, a former accountant. For technical support, Mr. Emmanuel relied on the knowledge and experience of Tony Debruyne, while billing was in the hands of Jozef Vermeulen. In addition, Omer Deschacht, a former secretary of Maurice Huvelle, became the head of the Public Relations department, a position Omer would wholeheartedly fulfill. After all, Emmanuel's motto was: “In order to sell, one must not only visit the customer, but above all, get him to come to Ieper, and convince him of the quality of the product”. A good reception, including a hunting party, will only stimulate sales. Pampering the guests with fine gourmet meals soon became the specialty of Omer. And due to the production of the modern President-weaving machine, the company created work in its own region for hundreds of people. In 1952, the workforce grew to 700 employees.
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