In response to demand from various sectors for more varied machinery in the early 1950s, Picañol started the development of a new product. The result - the new ‘President’ weaving machine - was introduced to the public at the ITMA-exhibition in Lille in 1951. A great number of President machines were sold following the exhibition, but largely in the existing sales areas. The new machine had to have a proper name. ‘President' was the suggestion of the son of the then Manufacturing Director Mr. Roig, a gentleman of Catalan origin. The idea was based on the fact that the weaving machine was supposed to assume a leading position in the market. However, the choice of the name did not meet with enthusiasm everywhere. When Picañol started to explore the market of the People’s Republic of China, it almost led to a diplomatic incident: the name was considered arrogant as, after all, there was only one President in the eyes of the Chinese People: Mao Zedong.
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