1987 was again an ITMA-year, for the second time in Paris after 1971. ITMA Paris attracted 160,000 visitors, five times the amount of the first ITMA in 1951. The first ITMA exhibition (Internationale Textilmaschinen Ausstellung) was launched by CEMATEX in 1951 and has taken place with great success every four years since then. Picanol was present as well. Around the "Parc des Expositions" several billboards appeared with Picanol posters reflecting the new image of customer satisfaction: Picanol Rules the Weaves! In 1987, Picañol changed the spelling of its name to Picanol (without tilde), and built the Picanol Service Center in Shanghai. Also during that year, modifications were made to the production facilities in Ieper. The company split the production division into smaller units, which meant that similar work pieces could be grouped together and finished in a specialized production cell. Picanol also published that year the first edition of its very own magazine Picanol News, which informs customers and prospects on a regular basis of new developments. The magazine is published in four languages: English, German, French and Chinese.
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