Picañol regularly uses ‘beautiful people’ in the sales of its weaving machines. Miss England, and later Miss World 1974, Helen Morgan, advertised Picañol weaving machines at the open day of Premier Mill (United Kingdom). Also in 1974, Picañol officially inaugurated the automatic assembly line. Each shift had 12 minutes to finish its assembly work, following which a bell would sound and the loom moved on. Thanks to this new method, over forty machines could be assembled each day. The machines in the production departments were also replaced. Among others, two ‘Olivetti’ numerically controlled coordinate drilling and milling machines were purchased. The functioning of the new technology was explained to Charles and Bernard Steverlynck (picture).
No comments:
Post a Comment