The choice of Nijverdal-Ten Cate for the President looms and the corresponding service made a huge impression on other potential buyers, leading to new contacts. New sales areas for the President looms were easily found, not only in Turkey and Egypt, but also in France and Germany as well. Gradually, the sales area also extended to countries in Africa. In 1953, the comprehensive installation of the President weaving machines began at the Utexleo firm in what was then the Congo. The increase in sales forced the production capacity to be increased. In order to have the delivered machines perform at the highest possible efficiency, Picañol chose to set up a training center for specialized technicians from all over the world. They are trained in Ieper in assembling and adjusting the looms. Once they have fully mastered the profession, they return to their countries to start up the newly supplied machines on-site and to perform the maintenance on them. Even nowadays Picanol puts great effort into keeping its field technicians up to date on the latest technological changes in the machines. Among other things, several internal seminars or 'mechanics days' are organized every year.
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