On 12 September 1949, Picañol employees saw the first edition of 'De Klaroen', an initiative of the Picañol Brass Band that contained news about the factory and the Brass Band. Two years later, the company issued the first edition of WAP’s news (Weef Automaten Picañol) and 1,000 copies were produced. The paper aimed at building even stronger ties between the company and its employees and at communicating the latest factory news to a broader audience. Much attention was given to the social role of the company outside the daily working routine, with plenty of articles on the efforts of the different sports teams that were born in the company. Later editions would also carry news about foreign trips of Picañol’s executive members, and interviews with journalists became a regular item in the column ‘Penechos’. Soon to be pensioners were sure to find their extensive curriculum vitae in the magazine just before leaving the company.
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